The Faculty of Art Design and Architecture (FADA) and the Greenside
Design Center (GDC) are jointly hosting the 2014 Cumulus Conference in Johannesburg – a first
for Design Education in South Africa. The International Conference is scheduled to take place in the FADA auditorium
from the 22 - 24 September.
An accompanying exhibition is being set up in the FADA Gallery - Design with the other 90%. The exhibition will
showcase co-design and co-creation projects and products; research and
community based design solutions, addressing the conference theme, Design with the other 90%: Changing the world by Design.
Design with the other 90% opening at the FADA Gallery.
Exhibition opening, Monday evening 22
September at 18:00 for 18:30.
For directions click on the location to google maps at the bottom of the blog post.
For directions click on the location to google maps at the bottom of the blog post.
The exhibition is curated by Chris
Bradnum, the head of department for Industrial Design at the University
of Johannesburg. This is an opportunity for the international conference delegates,
local industry, the art and design community, including FADA & GDC staff
and students to experience unique community based art and design interventions
firsthand. The
Design with the other 90% exhibition
showcases design for development projects from the University of Johannesburg’s
Faculty of Art, Design and Architecture as
well as the Greenside Design
School. The work selected for the exhibition deals with the development
of a variety of mechanisms to include communities in the design process. The
work includes a mix of student and academics projects demonstrating how this
theme is being dealt with at these levels.
The design of products or systems for
developing communities in South Africa has a long history of imposing solutions
without the active participation of the end user in the design process. This
lack of participation has resulted in the limited acceptance of products
developed for these communities. By improving the methods of including end
users as co-creators in design for development projects there should be a
better success rate for these types of projects. It is this very concept that
the work at the Design with the other 90% exhibition attempts
to grapple with: how can end users be included as contributors and decision
makers in design for development projects?
Cumulus – embedding Art, Design and Media in the community, consists of 220 members from 48 countries; their
headquarters are currently based in Helsinki, Finland.
Visit the Cumulus Johannesburg 2014 website for the latest news
and conference registration details (follow link). For more information please
contact the conference organizers( follow link).
The Cumulus Johannesburg
International Conference Theme – FADA
Auditorium..
In 2007, the Smithsonian’s
Cooper-Hewitt National Design Museum hosted an exhibition entitled ‘Design for
the other 90%’ which focused on design solutions that addressed the most basic
needs of the 90% of the world’s population not traditionally served by
professional designers. In 2008, Cumulus members signed the Kyoto Declaration,
wherein they committed themselves to the ideals of sustainable development. The
Cumulus Conference to be hosted by GDC and FADA seeks to bring discussions
around the role art and design can and should play in sustainable social
advancement, particularly in the context of the African Continent. Focusing on
notions of respect, responsibility and sustainability, this conference seeks to
explore the vital role that design, visual culture and design education plays
in addressing pressing problems of our planet, particularly for under-served
communities that are rarely benefactors of the work of artists and designers.
It is envisaged that Africa’s distinctive capacity to respond to such problems
will be highlighted. As cited on the
Cumulus Johannesburg 2014 Website
For more information visit the previous blog post or contact the Gallery at 011 5591386 or send and email to eugeneh@uj.ac.za.
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